Jump to the main text

Hitachi America, Ltd.

Hitachi

01/04/2001


Hitachi Announces New Home Electronics Professional Products Group


Jan 4, 2001 12:36 PM

-- Hitachi's First Plasma HDTV Monitor for the Consumer Market Among Division's Showcase --

LAS VEGAS, NV, http://www.hitachi.us/tv, January 4, 2001 - Hitachi America, Ltd., announced the creation of a new group within its Home Electronics Division -- Hitachi's Professional Products Group. The new division will focus on the sale of Hitachi's premium consumer electronics products, including the company's first consumer market UltraVision Digital™ Plasma HDTV Monitor, the CMP4120HDUS, to specialty electronics dealers.

Boasting an impressive resolution of 1,024 x 1,024 pixels, exceptional brightness and a 16:9 aspect ratio, Hitachi's CMP4120HDUS provides vivid color and sharp definition, regardless of the input or application. The 42-inch Plasma HDTV monitor is engineered for home theater and computer display with an impressive contrast ratio of 700:1. Weighing only 72 pounds and mountable virtually anywhere, this state-of-the-art HDTV Monitor raises the standard for overall image quality.

In addition to new Plasma HDTV Monitor, the group will specialize in DLPä rear projection TV, CRT rear projection TV and direct view HDTV Monitors as well as other products in the UltraVision and UltraVision Digital lines.

Phil Callahan, who was recently hired as Professional Products Group sales manager, will head the new sales force. Bringing 20 years of management in consumer and professional electronics, Mr. Callahan most recently served as director of Princeton Graphic Systems' Program Development Convergence and HDTV Products.

Phil Callahan, who was recently hired as Professional Products Group sales manager, will head the new sales force. Bringing 20 years of management in consumer and professional electronics, Mr. Callahan most recently served as director of Princeton Graphic Systems' Program Development Convergence and HDTV Products.

"Hitachi is a premier brand in the consumer electronics marketplace," Mr. Callahan said. "I look forward to placing more and more innovative Hitachi products in high-end and specialty dealer showcases."

In addition to his tenure at Princeton Graphic Systems, Mr. Callahan spent 18 years with Mitsubishi Electronics working in sales and marketing positions for various divisions. About Hitachi America, Ltd., Home Electronics Division Hitachi America, Ltd., Home Electronics Division, markets a variety of consumer electronics including high-definition TVs (HDTV), projection TVs (PTV), color TVs, DVD players, a DVD camcorder, VCRs and standard camcorders, as well as security and observation system products. The company's premium products are sold under the Hitachi UltraVision and UltraVision Digital brand names.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, consumer electronics and semiconductors, and provides industrial equipment and services throughout North America. For more information, visit http://www.hitachi.us/.

Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's leading global electronics companies, with fiscal 1999 (ended March 31, 2000) consolidated sales of 8,001 billion yen ($75.5 billion*). The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi's Web site at http://www.hitachi.co.jp.

*At an exchange rate of 106 yen to the dollar.

For Media/Investor Inquiries, please contact:


Gerard F. Corbett
Hitachi America, Ltd.
Vice President
Corp. Communications Group
Tel:(650) 244-7900
Fax: (650) 244-7920
gerard.corbett@hal.hitachi.com

Greg Belloni
The Weber Group
Tel: (415) 616-6139
Renee Linholm

Renee Linholm
The Weber Group
Tel: (415) 616-6003
rlinholm@ca.webergroup.com

For all other inquiries please call:
1-800-HITACHI

If you have any questions specifically about Investor Relations in the United States, please contact our Investor Relations Department at investor.info@hal.hitachi.com