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Hitachi America, Ltd.

Hitachi

01/04/2001


Hitachi Ships DZ-MV100A DVD-RAM Camcorder


Jan 4, 2001 12:33 PM

-- World's First DVD-RAM Camcorder Hits Retail Shelves January, 2001 --

LAS VEGAS, http://www.hitachi.us/tv, January 4, 2001 - Hitachi America, Ltd., Home Electronics Division announced that its revolutionary DVD-RAM camcorder will ship to retailers end of January, 2001.

Retailing for $1999.95, the DZ-MV100A records superior-quality video or 1,998 mega-pixel (one million pixels) still photos onto an eight-centimeter DVD-RAM disc that is rewritable up to 100,000 times with no image degradation. "This is a revolutionary product that opens a completely new door to home video," said Leo Delaney, director of marketing for Hitachi America, Ltd., Home Electronics Division. "Not only will the DZ-MV100A raise the camcorder picture and sound quality bar to a new level, consumers will find editing home video easier than ever."

The DVD-RAM discs used by the camcorder not only far outlast traditional tape media, but they also feature multi-compatibility with DVD-RAM products, such as future DVD-RAM equipped personal computers and future DVD-RAM recorders and home DVD players. With DVD video recorded on the Hitachi DVD-RAM Camcorder, consumers can easily connect the camcorder to a TV to enjoy the recorded video or plug into the USB port of a PC (equipped with Windows 98 or Windows 98 second edition) or drop the disc into a 4.7GB DVD-RAM drive for editing, viewing, printing or even posting recorded memories on a personal home page.

Also included with the camcorder is disc navigation software providing immediate and random access editing to any scene recorded on the disc. There is no rewinding so editing is simplified and can even be done directly from the camcorders LCD screen.

About Hitachi America, Ltd., Home Electronics Division
Hitachi America, Ltd., Home Electronics Division, markets a variety of consumer electronics including high-definition TVs (HDTV), projection TVs (PTV), plasma monitors, color TVs, DVD players, a DVD camcorder, VCRs and standard camcorders, as well as security and observation system products. The company's premium products are sold under the Hitachi UltraVision and UltraVision Digital brand names.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, consumer electronics and semiconductors, and provides industrial equipment and services throughout North America. For more information, visit http://www.hitachi.us/.

Hitachi, Ltd. (NYSE: HIT), headquartered in Tokyo, Japan, is one of the world's leading global electronics companies, with fiscal 1999 (ended March 31, 2000) consolidated sales of 8,001 billion yen ($75.5 billion*). The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi's Web site at http://www.hitachi.co.jp.

*At an exchange rate of 106 yen to the dollar.

For Media/Investor Inquiries, please contact:


Gerard F. Corbett
Hitachi America, Ltd.
Vice President
Corp. Communications Group
Tel:(650) 244-7900
Fax: (650) 244-7920
gerard.corbett@hal.hitachi.com

Greg Belloni
The Weber Group
Tel: (415) 616-6139
Renee Linholm

Renee Linholm
The Weber Group
Tel: (415) 616-6003
rlinholm@ca.webergroup.com

For all other inquiries please call:
1-800-HITACHI

If you have any questions specifically about Investor Relations in the United States, please contact our Investor Relations Department at investor.info@hal.hitachi.com