Jump to the main text

Hitachi America, Ltd.

Hitachi

1/8/2007

HITACHI’S NEW HYBRID CAMCORDERS OFFER BOTH DVD AND HARD DISK DRIVE RECORDING IN ONE DEVICE

--– Innovative New Line Offers Advanced Technologies and Ease-of-Use Features at Affordable Prices – --

LAS VEGAS (CES BOOTH 11906), Jan. 8, 2007 – Hitachi takes the guess work out of having to choose a camcorder format by combining the long recording times of hard disk drives and the easy-to-share attributes of DVDs. Consumers can record up to 23 hours of home videos and then dub a highlight reel to a DVD disk with a simple push of a button, bypassing the PC completely.

Hitachi America, Ltd. Ubiquitous Platform Systems Division’s consumer group today unveiled a new generation of UltraVision® camcorders that include the first two hybrid products capable of recording video directly to either formats. The DZH500A model, which was selected as an CES Innovations 2007 honoree in the Portable Electronics: Audio/Video category and records onto a wide array of DVD formats, including DVD-R, DVD-RW, DVD-RAM and DVD+RW, features a 30GB hard drive, 30X optical zoom, SD memory card slot, and will be available in April for about $800. The DZHS300A, available today at retailers nationwide for about $600, features an 8GB hard drive, 25X optical zoom and SD memory card slot.

Hitachi Hybrid Camcorders lets consumers shoot and capture many hours of home movie memories directly to the built-in hard drive without changing discs or tapes or running out of space. The critical last step to enjoying and sharing these memories however is to transfer those movies from the Hard Drive to DVD’s, and the Hitachi Hybrid products are the only camcorders in the world that allow consumers to record to Hard Drive then transfer to DVD right in the camcorder with the push of a button.

“The Hitachi Hybrid DVD+HDD camcorders provide customers with the ultimate convenience of a single, affordable device capable of supporting the two most popular video formats on the market today,” said Jeff Fochtman, product manager for Hitachi America, Ltd., Ubiquitous Platform Systems Division. “Customers who value ease of use in a high-technology product are very excited about the hybrid camcorder’s ability to dub multiple DVDs straight from the camcorder’s hard drive.”

Rounding out Hitachi’s new camcorder line, the UltraVision® DZGX5080A and UltraVision DZGX5020A DVD camcorders provide DVD-R, DVD-RW, DVD-RAM and DVD+RW format support along with a large 2.7-inch widescreen LCD in true 16:9 aspect ratio and a 30x optical zoom. The DZGX5080A, which adds USB 2.0 connectivity for Mac and PCs and an LED, will be available in March for about $450 while Hitachi’s most affordable camcorder, the DZGX5020, will be available in February for about $350.

All new Hitachi models feature 1-Second Quick Start, providing the fastest start-up time from standby of any device on the market; and a One Touch Finalize Button feature to easily accomplish that critical last step. Superior imaging is made possible with Hitachi’s Cinema Res™ Advanced Image Processing with high resolution capture, an exclusive technology that uses the entire CCD to capture both video and still images before converting to DVD format, utilizing the camcorder’s entire capacity to create a sharper, more detailed picture.

ULTRAVISION® DZHS500A AND DZHS300A – LONG RECORDING TIMES, EASY DVD DUBS
The DZHS500A and DZHS300A hybrid models offer the flexible capacity of an internal hard drive ideal for vacations when you want to grab a lot of footage but not to carry DVD discs, or for recording long events where you plan to produce highlight reels from the footage. The internal hard drive also makes downloading footage to a computer for editing a snap as well as performing basic in-camera editing when no computer is available. The 1-Touch Easy Dubbing feature lets users quickly burn footage stored on the hard disk drive to DVD for playback on most home DVD players. Built to withstand the rigors of family outings, the Hitachi hybrid camcorders offer a unique drop-proofing system that automatically detect falls, suspends read/write activity and cushions the hard drive for impact.

Hitachi’s top-of-the-line UltraVision® DZHS500A DVD Hybrid Camcorder features a polished smoked-chrome finish and aerodynamic design for a dramatically contemporary styling. This model also includes Composite inputs. To learn more about the benefits and features of Hitachi Hybrid DVD+HDD camcorders, please visit www.hitachihybrid.com.

ULTRAVISION® DZGX5080A AND DZGX5020A – EASILY SHARE LIFE MEMORIES
The UltraVision® DZGX5080A AND DZGX5020A DVD camcorders, with support for DVD-R, DVD-RW, DVD-RAM and DVD+RW formats, are ideal for easily archiving important moments and memories, such as weddings and graduations, to send to friends and family, or play back on most home DVD players. The Photo Frame Grab feature lets users easily capture any video frame as a still image.

Also available are Hitachi’s line of DVD camcorder accessories, including the CAMKIT2 that features a Hitachi-branded nylon camcorder bag, two-hour battery and three DVD-R discs, as well as a CAMALBM media pack that has 2 custom disc holders and 12 DVD-R discs.

About Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division’s Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders and DVD players. The division’s Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.

Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi’s OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 356,000 employees worldwide. Fiscal 2005 (ended March 31, 2006) consolidated sales totaled 9,464 billion yen ($80.9 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at www.hitachi.com.

© 2007, Hitachi, Ltd.

UltraVision is a registered trademark of Hitachi Home Electronics America, Inc.

CinemaRes is a trademark of Hitachi Home Electronics America, Inc.

All trademarks are property of their respective owners.

Contacts
Nathalie Welch
Weber Shandwick San Francisco
415-248-3428
nwelch@webershandwick.com

Loretta Stevens
Weber Shandwick San Francisco
415-248-3434
lstevens@webershandwick.com