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Hitachi America, Ltd.

Hitachi

02/20/2001


Hitachi Announces New $9,995 Price Point on Sleek, High Definition 42-Inch Plasma Display Panels


Feb 20, 2001 09:10 AM

-- Product To Ship Today, Boasts New Extended Warranty and Additional Value Added Benefits --

BRISBANE, Calif., http://www.hitachi.us/, February 20, 2001 - Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., Tokyo, Japan (NYSE: HIT), today announced a significant price improvement on the world-class 42-inch Hitachi Plasma Display Panel CMP4120HDU. Featuring a new extended warranty, Hitachi's sleek, flat screen display will begin shipping today at the new price point of $9,995. Hitachi, a world leader in the plasma display market, will offer customers the innovative, best-of-breed display unit with a two-year limited warranty, double that of the conventional one-year limited warranty.

"While we continue to focus on the development of the most sophisticated and innovative products, we recognize the need to offer our solutions at a competitive price," said Pete Denes, national sales manager of Hitachi America, Ltd., Computer Division, Multimedia Presentation Products. "By reducing the cost of the popular new 42-inch Plasma Display, and including a new extended warranty, Hitachi is providing customers with a cost effective solution, while maintaining the highest standard of quality."

Mountable virtually anywhere, the CMP4120HDU provides superior visibility with a 160-degree viewing angle, and an impressive contrast ratio of 700:1. The CMP4120HDU can also be mounted either vertically or horizontally - ensuring limitless flexibility for customer installations. Featuring a native resolution of 1,024 x 1,024, this high-definition display provides sharp, vivid images for maximum visual impact.

In a continuing effort to offer the most advanced products at competitive price points, Hitachi has extended upon the price reduction of the CMP4120HDU by offering a new extended warranty. Now, Hitachi's entire line of Plasma Displays, including both the 42-inch and 37-inch models, includes a two-year limited warranty for parts and labor. In the event that a Hitachi Plasma Display requires maintenance within that time frame, Hitachi's highly trained service personnel will perform necessary maintenance and repairs at no cost to the owner. (Note: Some limitations apply.)

The CMP4120HDU is available now in the United States through Hitachi's network of dealers and distributors. To locate a dealer near you, please contact Hitachi Plasma Sales at PlasmaSales@hal.hitachi.com.

About Hitachi
Hitachi America, Ltd., Computer Division, supplies high-performance computer storage products and multimedia products to OEMs, value-added resellers, system integrators and distributors. The division's products include high-capacity hard disk drives and DVD-ROM and -RAM drives, digital multimedia recorders, hand-held computers, LCD projectors, CRT monitors, color laser beam printers and flat panel and plasma displays.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, consumer electronics and semiconductors, and provides industrial equipment and services throughout North America. For more information, visit http://www.hitachi.us/.

Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's leading global electronics companies, with fiscal 1999 (ended March 31, 2000) consolidated sales of 8,001 billion yen ($75.5 billion*). The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi's Web site at http://global.hitachi.com.

*At an exchange rate of 106 yen to the dollar.

For Media/Investor Inquiries, please contact:


Gerard F. Corbett
Hitachi America, Ltd.
Vice President
Corp. Communications Group
Tel:(650) 244-7900
Fax: (650) 244-7920
gerard.corbett@hal.hitachi.com

Kerstin Barr
The Weber Group
Tel: (650) 463-8631
kbarr@ca.webergroup.com

For all other inquiries please call:
1-800-HITACHI

If you have any questions specifically about Investor Relations in the United States, please contact our Investor Relations Department at investor.info@hal.hitachi.com