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Hitachi America, Ltd.

Hitachi

05/29/2001


Hitachi Introduces New Direct View HDTV Monitors


May 29, 2001 15:37 PM

NEW YORK, NY, http://www.hitachi.us/tv, May 29, 2001-Hitachi's 4:3 direct-view televisions offer Hitachi's signature high quality and performance. New for 2001 are the 32 and 36-inch UDX series UltraVision DigitalĀ® HDTV Monitors (36UDX10S and 32UDX10S).

The UDX series displays 16:9 1080i HDTV signals with vertical raster compression. The new series offers Hitachi's D3 Digital Display Driver that converts conventional analog signals to the 480 line progressive format for display. Film sources are faithfully converted to the 480p format utilizing 3:2 film correction for a sharp and smooth image that is free of motion artifacts. Additional high performance features included the UDX series are 3D Y/C comb filters, component video inputs and tri-lingual on screen displays. The UDX models include front/rear A/V inputs, s-video inputs and simulated surround sound. The 36 and 32UDX10S retail for $1,799 and $1,499, respectively and will be available September 2001.

About Hitachi America, Ltd., Home Electronics Division
The Hitachi America, Ltd., Home Electronics Division markets a variety of consumer electronics including high-definition TVs (HDTV), projection TVs (PTV), color TVs, DVD players, VCRs and camcorders, as well as security and observation system products. The company's premium products are sold under the Hitachi UltraVision and UltraVision Digital brand names.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, consumer electronics and semiconductors and provides industrial equipment and services throughout North America. For more information, visit http://www.hitachi.us/.

Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's leading global electronics companies, with fiscal 2000 (ended March 31, 2001) consolidated sales of 8,417 billion yen ($67.9 billion*). The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi's Web site at http://global.hitachi.com.

*At an exchange rate of 124 yen to the dollar.

For Media/Investor Inquiries, please contact:


Gerard F. Corbett
Hitachi America, Ltd.
Vice President
Corp. Communications Group
Tel:(650) 244-7900
Fax: (650) 244-7920
gerard.corbett@hal.hitachi.com

Greg Belloni
The Weber Group
Tel: (415) 616-6139
gbelloni@ca.webergroup.com

Renee Linholm
The Weber Group
Tel: (415) 616-6003
rlinholm@ca.webergroup.com

For all other inquiries please call:
1-800-HITACHI

If you have any questions specifically about Investor Relations in the United States, please contact our Investor Relations Department at investor.info@hal.hitachi.com