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Hitachi America, Ltd.

Hitachi

8/2/2007

HITACHI DEBUTS THE WORLD’S FIRST BLU-RAY CAMCORDER

-- Two New Camcorders Can Record 1920x1080 Full High Definition Video on a Blu-ray Disc --

SAN DIEGO – Aug. 2, 2007 –With today’s introduction of not just one, but two versions of the world’s first Blu-ray™ disc camcorder, Hitachi continues its long-standing tradition of being first to market with landscape-changing consumer electronics products.

The new DZ-BD70A is a single drive camcorder that can record approximately one hour of FullHD 1920x1080 high definition video on an 8cm single-sided Blu-ray disc (BD-R and BD-RE). Lifelike image reproduction and rich, immersive color are a result of Hitachi’s 5.3 mega pixel CMOS image sensor and HD quality 12-element lens system. Not only can the DZ-BD70A record high definition video to Blu-ray discs, it also comes with an SD™ card slot for storing digital still photos at 4.32 mega pixel max resolution. A unique Hitachi feature called Photo Capture allows users to search though recordings on a Blu-ray disc, grab any still frame of video and save it as a photo to the SD card slot in 2.1 mega pixel resolution. For even more recording flexibility the DZ-BD70A also allows video to be recorded in standard definition quality to DVD discs (DVD-R/-RW/-RAM).

Adding to the excitement for consumers will be the flagship DZ-BD7HA camcorder, a Hybrid model. This means it provides the Blu-ray disc recording capability along with a 30 gigabyte (GB) built-in Hard Disk Drive (HDD) that can record approximately four hours of 1920x1080 high definition video (HX mode) or up to eight hours of 1440x1080 high definition video (HS mode). Also, with the simple push of a button, it can copy the contents from HDD to BD within the camcorder itself, a major convenience feature for on-the-go consumers who can now bypass external devices (PCs, etc.) altogether to quickly dub a highlight reel. Easy editing functions such as split, delete and connect can also be made right in the camcorder before using the 1-touch dubbing function to burn Blu-ray disc copies.

Beyond the ability to transfer high definition video from the HDD to Blu-ray discs, there is also a new Transcoding feature that allows users to select high definition video stored on the HDD to be transferred to standard definition DVD copies using the 1-touch dubbing feature. This provides users with the choice and flexibility to burn either high definition (Blu-ray) copies or standard definition (DVD) copies, so it is fast and simple – everything is done within the camcorder itself -- to share home movie memories with friends and family members who may not yet own a Blu-ray playback device.

“It was important for us to be the first to offer consumers the impressive benefits of Blu-ray disc technology. To be the first manufacturer to create two models of the world’s first Blu-ray disc camcorders that shoot, playback and store HD video is a huge milestone for us and something we are exceptionally proud of.” said Hitachi America product manager Jeff Fochtman. “Hitachi is well known for having introduced the world’s first DVD camcorder in 2000, and last year we introduced the world’s first Hybrid camcorder with a DVD drive and a Hard Disk Drive. These products have been hugely popular and award winning. Blu-ray Disc Camcorders certainly demonstrate our ability to innovate and consumers have a new premium format choice on the market because of these efforts.”

State-of-the-Art Blu-ray Camcorder Features Based on Hitachi Breakthrough Technologies.
Building upon its legacy of technology breakthroughs, Hitachi offers the following state-of-the-art features in its new BD camcorders:

8cm BD/DVD Drive – Hitachi developed a compact, low power consuming, quiet and highly reliable 8cm BD/DVD drive which is compatible with five types of industry standard discs: BD-RE/-R, DVD-RAM/-RW/-R. The drive has two optical pick-ups for BD and DVD and a flat pick-up with compact aberration correction function for BD.

30 Gigabytes of HDD Capacity Rivals That of Notebook Computers –With its high capacity 30GB HDD, the Hybrid BD camcorder can record up to four hours of 1920x1080 video or eight hours of 1440x1080 video.

High Definition, Distortion-less Lens – The camcorders features a 10x zoom, non-spherical lens that helps keep the form factor especially compact. The lens is multi-coated to prevent reflection, flare or ghost images, and it has gradation ND (neutral density) filter to prevent degrading of resolution caused by the aperture of the iris.

CMOS Image Sensor – The Hitachi camcorders feature a 5.3 mega pixel CMOS (Complementary Metal Oxide Semiconductor) image sensor capable of capturing the true nature of an object by reading the pixel area at a very rapid speed. This is essential for HD video imaging. Approximately 4.32 mega pixel still photos can be recorded on a SD memory card.

Simple and Innovative Designs – The new BD camcorders are also distinguished from conventional camcorders by a smooth-flowing, elegant and innovative design. The large-aperture lens expresses the camcorders’ high quality. The sleek, round body is a unique Hitachi motif that is particularly eye-catching, especially for consumers with an appreciation of artful aesthetics. A portion of the camcorder is UV coated to protect the body from scratches and to maintain its luster. The operation buttons provide intuitive, easy use. HDMI and component video output is provided for direct-from-camcorder video playback.

Interactive User Guide
Both cameras come with an Interactive Guide built-in so that even people who have never used a camcorder can quickly begin using and enjoying the device.

For a comprehensive presentation of the new Hitachi BD camcorders, visit:
http://av.hitachi.com/camcorder

For U.S. product specification sheet downloads please visit:
http://www.hitachi.us/blu-ray

Pricing and Availability
The Hitachi model DZBD70A Blu-ray camcorder will be offered at a Manufacturers Advertised Price (MAP) of $1,299. The DZBD7HA model Blu-ray Hybrid with built-in 30GB hard disk drive (HDD) is priced at a MAP of $1,499. Both camcorders will be available in North America in October 2007.

About Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division’s Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders. The division’s Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.

Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi’s OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com.

Contacts
Tamara Deschryver
Hitachi America, Ltd.
619.591.5413
tamara.deschryver@hal.hitachi.com

Chris Cradduck
972.830.4738
ccradduck@currentlm.com

© 2007, Hitachi, Ltd.

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