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Hitachi America, Ltd.

Hitachi

08/12/2002


Hitachi America, Ltd. Named Official Plasma Display Provider for Hampton Classic Horse Show


Aug 12, 2002 11:44 AM

BRISBANE, Calif. -- August 12, 2002 -- Hitachi America, Ltd., a subsidiary of Hitachi, Ltd. (NYSE: HIT), has been named the official plasma display provider for the Hampton Classic Horse Show running August 25 through September 1, 2002. Known for its award-winning plasma display technology, Hitachi will be providing its plasma displays throughout the event for narrowcasting and digital signage during the show.

"We are proud to provide our products and services to the Hampton Classic," Kevin Bowler, vice president of Hitachi America, Ltd.'s Digital Media Division. "Hitachi's plasma displays will provide an exciting medium to showcase the show's events and information."

The Hampton Classic is considered the country's foremost hunter and jumper horse show, attracting more than 40,000 spectators each year. Hitachi will provide its CMP4121HDU 42-inch plasma displays at various locations throughout the show enhancing the visibility of the events and enabling additional information content. With a native resolution of 1024 x 1024 using a 16:9 aspect ratio, Hitachi's 42-inch plasma provides the rich colors, vibrant contrast and high resolutions necessary for superior performance in both home and business environments.

Utilizing Hitachi's award-winning ALIS technology (Alternate Lighting of Surfaces) that enables up to 1.6 times greater life expectancy than other plasma displays, this product provides venues such as the Hampton Classic or other retail and business customers to run high-resolution content directly from a computer or video device. From home installations to full service digital signage solutions, Hitachi is a leading international supplier of plasma displays.

About Hitachi
Hitachi America, Ltd, is a leading supplier of display technology in the U.S. With numerous product awards for excellence, Hitachi displays provide superior quality at value prices to business, education, government and professional markets. For more information please contact Hitachi America digital media group customer relations at 1-800-225-1741, or via email to plasmasales@hal.hitachi.com. Information is also available on the World Wide Web at http://www.hitachi.us/mmpp.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, consumer electronics and semiconductors, and provides industrial equipment and services throughout North America. For more information, visit http://www.hitachi.us/.

Hitachi, Ltd., headquartered in Tokyo, Japan, is a leading global electronics company, with approximately 320,000 employees worldwide. Fiscal 2001 (ended March 31, 2002) consolidated sales totaled 7,994 billion yen ($60.1 billion). The company offers a wide range of systems, products and services in market sectors, including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's Web site at http://global.hitachi.com.

For Media/Investor Inquiries, please contact:


Gerard F. Corbett
Hitachi America, Ltd.
Vice President
Corp. Communications Group
Tel:(650) 244-7900
Fax: (650) 244-7920
gerard.corbett@hal.hitachi.com

Kerstin Barr
Weber Shandwick
Tel: (408) 559-6091 x334
kbarr@webershandwick.com

For all other inquiries please call:
1-800-HITACHI

If you have any questions specifically about Investor Relations in the United States, please contact our Investor Relations Department at investor.info@hal.hitachi.com