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Hitachi America, Ltd.

Hitachi

10/15/2007

HITACHI SUPPORTS THE ARTS AT 2007 SAN DIEGO ASIAN FILM FESTIVAL

-- As part of Hitachi America’s Ubiquitous Business Group, Hitachi Software and Hitachi America are proud to sponsor the 2007 San Diego Asian Film Festival. --

SAN DIEGO, CALIFORNIA, www.hitachi.us, October 15, 2007 – Hitachi is a proud sponsor of the 8th Annual San Diego Asian Film Festival taking place this month. Throughout the eight-day festival, more than 170 movies will be viewed at eight different theater venues across the city of San Diego.

“As a leading provider of video presentation systems, Hitachi values the ability to make technology contributions to our local community,” commented Pete Denes, vice president of sales for Hitachi America Ubiquitous Business Group. “The San Diego Asian Film Festival is a great community organization that integrates technology with the arts and we are proud to provide our support.”

The film festival, running October 11-18th, is part of the San Diego Asian Film Foundation, a non-profit organization that honors the community’s Asian-American artists, filmmakers and educators by providing community outreach, education and support. The San Diego Asian Film Festival is the organization’s premier event each year, drawing notable stars throughout the years such as Daniel Dae Kim from ABC’s Lost television series.

This year’s guests include James Kyson Lee from NBC’s Heroes, Sung Kang and Leonardo Nam from “The Fast and the Furious: Tokyo Drift,” Ron Yuan from CBS’s CSI, and Yul Kwon from CBS’s Survivor: Cook Islands.

Each year, executive director Lee Ann Kim organizes the Festival and is pleased to have support from local companies such as Hitachi. “We are a community organization and we rely on our relationships with members within the San Diego area,” explained Ms. Kim. “Working with a technology leader like Hitachi has been a great experience this year.”

Not only honoring the community’s film pursuits, the festival also features a Bone Marrow Drive, Music Video Program, Acting Workshop and Youth Day. For more information on the San Diego Asian Film Foundation, please visit www.sdaff.org.

About Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division’s Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and camcorders. The division’s Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.

Hitachi Software Engineering America, Ltd. develops advanced interactive communications tools for education, training and boardroom applications including interactive whiteboards, plasma displays and tablets all powered by the company’s category-leading StarBoard software. For more information about Hitachi Software, visit www.hitachi-soft.com.

Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at www.hitachi.com.

Contacts
Tamara Deschryver
Hitachi America, Ltd.
619.591.5413
tamara.deschryver@hal.hitachi.com

Daniel O’Connell
Griffin Public Relations & Marketing
(212) 481-3456 x12
doconnell@griffinpr.com