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Hitachi America, Ltd.

Hitachi

10/15/2007

Hitachi and Athlon Sports Award Thousands of Dollars in Prizes In “Rush For 2000 Yards” Skilled Competition

SAN DIEGO, Calif., October 15, 2007 – Now in the fifth week of play, sixteen of the thousands of contestants participating in the “Rush for 2000 Yards” online fantasy football game presented by Hitachi have earned sports and electronics prizes based on their knowledge of football. From camcorders to official team jerseys, these football enthusiasts are aiming for the ultimate prize: an all expenses paid trip to Hawaii.

Recent winners include Michael Duda, of Grand Rapids, Michigan, who won a Hitachi Hybrid DVD/HDD Camcorder as a bonus weekly prize last week. Other winners from the contest are:

Robby Regaldo Falfurrias, TX
Paul Huang n/a
Emma Musella n/a
Steve Lewallen Millville,NJ
Bob Kotch Renfrew, PA
Angela Brenner Akron, CO
Franco Hughes Aldan, PA
Richard Harmes FPueblo, CO
Tom Kennedy Loveland, OH
William Luckett n/a
Chad Ritchey Bel Air, MD
Eric West St Charles, MO
Ryan McCormick Casper, WY
Brian Thompson Westminster
Scott Stiner Seabrook, TX

The “Rush For 2000 Yards” Game, entering its second year, allows contestants to select one pro football running back each week. Participants guess the rushing yards and attempts that their selected player will make on the football field that week, which are tiebreaking factors used to determine the winners of weekly prizes. The catch is that a contestant is allowed to select a running back only once during the entire contest period. Each week, the selected player’s rushing yards are added to a season total, which will eventually determine a grand prize winner. The Grand Prize winner will receive an all expenses paid trip to Honolulu, Hawaii February 8 – 12, 2008.

"Rush for 2000 Yards is a game of skill that is not too overwhelming or time consuming, and offers great prizes” said Bryce Wells, Director of Athlon Interactive. "We are excited to be working with Hitachi and the contestants while they pursue the ultimate prize: a trip to Hawaii."

This year’s sponsor, the Ubiquitous Platform Systems Division of Hitachi America, Ltd., adds broad national exposure and promotion for this competition, which runs for 17 weeks from the beginning to the end of the 2007 pro football season.

“Hitachi is pleased to be a part of this contest," said Daniel Lee, vice president of marketing for Hitachi America, Ltd., UB Division. "Our 50-inch Plasma TVs and Hybrid DVD/HDD Camcorders are just a few of the great prizes that contestants can qualify to win in addition to the sports prizes and trips.”

About Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems Division produces and markets a wide variety of digital products for business and consumers. The division’s Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders. The division’s Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.

About Athlon Sports
Athlon Sports Communications, Inc. is the worldwide leader in publishing preseason sports annuals, producing 16 magazines annually in professional and college football, professional and college basketball, Major League Baseball, Golf, NASCAR racing, Pro Football Draft and Pro Fantasy Football. Each publication is cover-customized to highlight regional professional teams, sports conferences, individual golfers, and race car drivers.

Athlon Sports publications are sold throughout the U.S. at newsstands at Airports, Bookstores, Supermarkets, Mass Drug and Mass Merchandisers as well as specialty distribution programs at Wal-Mart, Lowe’s, AutoZone, Advanced Auto, Sports Authority and other specialty distribution venues to approximately 1.3 million consumers. The Athlon Sports online magazine at www.athlonsports.com serves over 3 million consumers through our web site.

For more information, visit www.rushfor2000yards.com.