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Hitachi America, Ltd.

Hitachi

11/19/2007

HITACHI HONORED WITH TWO 2008 INNOVATIONS DESIGN AND ENGINEERING AWARDS

-- Hitachi Receives Accolades for Blu-ray camcorder and Ultra Thin Television --

SAN DIEGO – November 19, 2007 – The Consumer Electronics Association announced that Hitachi America, Ltd.’s flagship DZ-BD7HA, a Hybrid Blu-ray model as well as the Ultra Thin 32” LCD HDTV Monitor UT32-MH700B have been honored with the 2008 Innovation Design and Engineering Award.

The DZ-BD7HA camcorder is full of originality as it includes Blu-ray disc recording capabilities and a 30 gigabyte (GB) built-in Hard Disk Drive that can record approximately four hours of 1920 x 1080 high definition video (HX mode) or up to eight hours of 1440 x 1080 high definition video (HS mode). With the simple push of a button, it can copy the contents from HDD to BD within the camcorder itself, a major convenience feature for on-the-go consumers who can now bypass external devices (PCs, etc.) altogether to quickly dub a highlight reel.

The Director’s Series HDTV Monitor features one-of-a-kind screen quality and picture brilliance like no other. Never before has a 32” HDTV Monitor been this thin or this light. Hitachi's exclusive engineering produces a new form factor that is just over one inch thin. These slim, stylish LCDs from Hitachi represent an important new category of product that is being called Ultra Thin Displays. The televisions will be available in the Japan market in December of 2007. U.S. consumers can expect to see Ultra Thin models in early 2008

"We are very pleased to receive this honor for our blu-ray camcorder and ultra thin display," said Daniel Lee, VP of Marketing, Hitachi America, Ltd. "The products further exemplify the forward thinking and innovation that Hitachi continues to produce.” Honorees will be recognized at CES in Las Vegas in January 2008. Additionally, the honorees will be featured in Consumer Electronics Association’s Vision magazine.

About Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division’s Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders. The division’s Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.

Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi’s OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Contacts Tamara Deschryver
Hitachi America, Ltd.
619.591.5413
tamara.deschryver@hal.hitachi.com

Cécile Ashby
713.513.9562
cashby@currentlm.com