1/31/2008
Hitachi Awards Winners of the Ultimate Fantasy Football Contest— “Rush For 2000 Yards”
-- Contestants Predicted Yardage During Pro Football Season Hoping to Win Big --
SAN DIEGO, CALIFORNIA, January 31, 2008 — Hitachi America, Ltd. partnered with Athlon Sports to bring consumers the “Rush for 2000 Yards” online fantasy football contest, a promotion that began in July 2007 and ran through the end of the professional football season. The contest has drawn to a close, awarding Brandon Vandorn of Owasso, Oklahoma, the Grand Prize, a trip for two to Honolulu, Hawaii February 8 – 12, 2008 where some of his favorite pro football players will be in action.
“Rush for 2000 Yards” (www.rushfor2000yards.com) challenged contestants to select a running back from a professional football team each week to be their designated “rusher” and predict his yards and number of rushing attempts. Weekly and Grand Prize winners were determined based on participants’ aptitude at predicting each week’s top performing running backs and the player’s actual yards gained.
“We are very excited to have so many participants compete in ‘Rush for 2000 Yards.’ They were able to keep up with their favorite running backs while competing for some great Hitachi prizes,” said Daniel Lee, vice president of marketing for Hitachi America, Ltd., Ubiquitous Platform Systems Division.
Runner-up prizes included an 80G mp3 player, Best Buy™ gift certificates, autographed professional football mini-helmets, and a pro football team hat of choice. Additionally, four winners were chosen at random to receive either a Hitachi hybrid camcorder or plasma TV.
Hitachi is very pleased with the results from the second annual “Rush for 2000 Yards” contest and hopes to continue the momentum into next season.
About Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division’s Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders. The division’s Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.
Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi’s OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units.
Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.
Contacts:
Cecile Ashby
713.513.9562
cashby@currentlm.com
