5/1/2007
David Berman and Matt Brady to Join Hitachi America, Ltd.’s
Ubiquitous Platform Systems Division
Say Goodbye to “Judder”and Hello to Pure TV – Hitachi’s Patented Reel60™ Film Conversion Technology Presents the Motion of Movies More Accurately
SAN DIEGO – May 1, 2007 – Hitachi America, Ltd. announced today that David Berman and Matt Brady have joined the company’s Ubiquitous Platform Systems Division, which focuses on providing advanced digital products to businesses and consumers. Berman has been hired as national training manager, while Brady will take on the role of merchandising manager for the division.
Berman, a 30-year veteran of the industry, will spearhead the company’s sell through and national training programs. Most recently, he served as the director of training strategy for Monster Cable. Berman’s background includes retail and consumer electronics. He has worked for Macy’s, Stereo Designs and CMC Stereo, as well as Mitsubishi Consumer Electronics America, Polk Audio and Sensory Science Corp. While at Polk Audio, Berman served as the Director of Training where he successfully launched Eosone Branded Loudspeakers into Best Buy and Polk Audio Branded Loudspeakers into Circuit City. Berman also serves as CEO and President of Soliloquy Loudspeaker Company, a position he has held since January of 2002.
Brady will assist with strategic planning, business forecasting, and competitor and market analyses for the company. He joins the company from Mad Dog Multimedia, where he served as director of operations and was responsible for supervising an out-of-state 3rd party logistics facility and analyzing industry market research and sales reporting data. Prior to Mad Dog Multimedia, Brady held positions at Sony Electronics as corporate marketing manager focusing on experiential campaigns for consumer products as well as product manager for the VAIO product division. During his time with Sony Electronics, Brady managed a strategic partnership with Intel Corp, developed communications strategies for the company’s IT products and performed sophisticated quantitative analyses around competitive product positioning and sales performance. Prior to Sony Electronics, Brady was a buyer for Ultimate Electronics, Inc. Brady received his Bachelors in Business Administration from the University of Maryland.
About Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division’s Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders. The division’s Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.
Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi’s OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units.
Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.
Contact:
Chris Cradduck
972.830.4738
ccradduck@currentlm.com
