7/20/2007
Hitachi Brings Consumers the Ultimate Fantasy Football Contest - ‘Rush For 2000 Yards’
Hitachi Brings Consumers the Ultimate Fantasy Football Contest - ‘Rush For 2000 Yards’
SAN DIEGO – July 20, 2007 – Hitachi America, Ltd. announced today that it has partnered with Athlon Sports to bring consumers the ‘Rush for 2000 yards’ online fantasy football contest, a promotion beginning in July and running through the end of the professional football season. This unique venture allows participants to be involved in a different type of fantasy football – one that only involves predicting the number of yards a chosen running back will run each game.
‘Rush for 2000 yards’ (www.rushfor2000yards.com.) will allow participants to choose one running back from a professional football team each week and predict his yards throughout the 17-week season. Players will receive weekly emails detailing the results from each round of play as well as a fantasy newsletter. Winners will be chosen based on how closely their predictions meet the player’s actual number of yards each week.
“We’re thrilled to offer consumers the opportunity to play “Rush for 2000 Yards” – they will be able to keep up with their favorite running backs while getting the opportunity to win great prizes such as football memorabilia, Hitachi products and trips,” says Daniel Lee, vice president of marketing for Hitachi.
The Grand Prize winner will receive a trip for two to Honolulu, Hawaii for a chance to see professional football in action, and weekly winners will receive an official team jersey of his/her choice. Each week, the runners-up will receive an autographed mini-helmet, while second place winners will receive a team hat of his/her choice. Prizes also include a Hitachi flat screen television and camcorder. Pre-registration began July 20, and the promotion will run from July-December 2007, spanning the pro football season.
About Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems Division produces and markets a wide variety of digital products for business and consumers. The division’s Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders. The division’s Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.
Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi’s OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units.
Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com.
Contacts:
Tamara Deschryver
Hitachi America, Ltd.
619.591.5413
taara.deschryver@hal.hitachi.com
Cécile de Filippis
816.920.7725
cdefilippis@currentlm.com
